Mission
- Contribute to intercultural understanding and tolerance
- Inform travelers of the culture, politics and economy of the communities visited
- Anticipate and respect local cultures’ expectations and assumptions
- Support the integrity of local cultures by favoring businesses which conserve cultural heritage and traditional values
- Support local economies by purchasing local goods and participating with small local business
- Conserve resources by seeking out businesses that are environmentally conscious, and by using the least possible amount of non-renewable resources