Founded in 2003 by Yale University graduate Chris Sandeman, we pioneered the now world-famous FREE Tour concept: an innovative, gratuity-based model that puts the power back into the hands of the modern-day traveler. With over 170 employees, and partnered with over 400 freelance guides, we are the first stop for over 1.5 million visitors per year in 18 cities across Europe, the Middle East and the USA.
Every day, guides partnered with us show over 4000 people across 13 countries what the cities they call home have to offer. We believe in supporting local communities and are committed to giving a voice to these self-employed guides, who employ us to market their tours. By ensuring that every guide we work with represents our unique style of infotainment (mixing history and charismatic storytelling through the guide’s own personality and flair), we’ve become one of the most popular tour companies in the world.
